The Opportunity:The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments’ SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors’ websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.The Day-to-Day:Manages a program to ensure the elements are completely and efficiently meeting the business requirementsManages all phases of various projects from envisioning through deploymentReports on project and program performance to LCCD and other managementIdentifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the departmentCoaches, mentors, and motivates junior team membersWorks onsite, under direct supervision, in a team-based and open office environmentAdditional responsibilities may include:Perform keyword research and competitive analysisPrepare dashboards and regular reporting for managementCoordinate off-page activities like influencer outreachMonitor and evaluate search results and performance across the major search channelsDevelops new reports for senior LCCD managementMaintains specific documentation related to the firm’s SEO activities including, but not limited to, policies & procedures, test results, and project plansCommunicates project updates and outcome to stakeholders outside the Reputation TeamYour Qualifications:Bachelor’s degree or equivalent combination of education and experience requiredAt least 3 years of digital organic marketing, public relations, or equivalent experience preferredHighly developed qualitative and/or quantitative skills requiredAbility to analyze various situations and develop creative solutionsExcellent verbal and written communication skillsHigh level of attention to detailAbility to adapt to changes in a fast paced, team environmentAbility to prioritize workload and manage time across various tasksProficient in Microsoft Office softwareProficient with web technologies such as HTML, CSS, JavaScript preferredProficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferredKnowledge of website content and coding guidelines as provided by search engines with significant market share preferredWhy Fisher Investments:We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:100% paid medical, dental and vision premiums for you and your qualifying dependentsA 50% 401(k) match, up to the IRS maximum20 days of PTO, plus 10 paid holidays Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder careThis is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
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